This site contains a series of bulletins and essays that deliberately mix up my business activities — as DJ Alchemi Ltd — and the stuff that excites me as a consumer, punter or amateur. It's deliberate because these feed off each other, and interesting stuff happens in the interstices between culture and business. Whisk them up in an unholy brew and create opportunities for alchemy to happen.
The DJ comes from the initials of my name rather than anything to do with playing records. Some people ask how the 'alchemi' name came about. It was a snap decision, made one afternoon in 1999 under the constraint of time and the requirement that it had to begin with an 'a'.
The rest of this page is written in the third person because it sounds even more pompous in the first person.
DJ Alchemi Ltd was incorporated in 1999, and absorbed the business created by David Jennings, trading under the name of DJ Associates, since 1992. The company is wholly owned by David Jennings.
DJ Alchemi Ltd carries out projects that integrate the fields of learning, psychology, online/interactive media and music. The company achieves this integration by drawing on the extensive experience and network of contacts of David Jennings across each of these fields.
The client list for these projects includes:
DJ Alchemi is a Limited Company registered in England and Wales (Number 3824672). The Registered Office is 8 Matham Grove, London SE22 8PN. The VAT Registration Number is 737 5823 06.
Contact DJ Alchemi Ltd/David Jennings
David Jennings began his career as an occupational psychologist, working on the human factors of IT systems in the 1980s. As the application of technology has broadened into more and more domains, David has consistently sought out the areas where IT affects team communications, learning and creative production — the places where sensitivity to human and social characteristics is most critical.
A fuller profile of David's experience can be found on the Ecademy site. David holds three degrees in psychology and communications, is registered as a Chartered Psychologist, and is a Fellow of the RSA: you can download full details of positions held, qualifications and so on in David's CV/Resumé (PDF file, 98 KB).
As well as being the sole director of DJ Alchemi Ltd, David Jennings has also held non-executive director positions for: