23 July 02004

Information on the go: an effective publicity stunt

The launch of the pPod software for the iPod has done its job for its makers by being picked up by much more high profile outlets than this, including the BBC News front page. Using a combination of text, spoken word audio, and music it provides a guide to London's public loos. But loos do not attract far-flung travellers: when you get caught short and need to go in a hurry, you just need directions to the nearest one and cannot afford to be fussy about the "lovely clean mirrors" in the loo.

I suspect therefore that the pPod is a mainly a Shoreditch-style publicity gimmick to draw attention to Nykris's other work, such as the Tate Modern handheld device, which is linked from the pPod page. In keeping with self-publicity, here's a link to some more words of wisdom about mobile information appliances for museums.

The viability and design of location-related information appliances must take detailed account of the circumstances and needs of their users.

Posted by David Jennings in section(s) E-learning on 23 July 02004 | TrackBack
Post a comment

Remember personal info?