21 May 02006
A clutch of future-gazing events to plug
First is the b.TWEEN 06 forum of future entertainment, coming at the end of this week (25 and 26 May) in Bradford. The programme covers pioneering cross-platform work that straddles art and commerce. Sadly I can't make it this year, but I enjoed the 02002 event, and aim to be there next year.
I will however be at the one-day Content 2.0 event at the RSA, London, on 6 June. The programme looks interesting, as long as it doesn't descend too much into voodoo-speak and hand-waving about brands. If you'd like to attend, let me know, as I may be able to do a deal (for one person only) on ticket price.
Finally, I may be at the MusicStrands summer school on The Present and Future of Recommender Systems in Bilbao, 12-13 September, which includes participants from MusicStrands, Yahoo! and several universities. Thanks to Paul Lamere for flagging this.
Posted by David Jennings in section(s) Events, Human-Computer Interaction, Music and Multimedia, Social Software on 21 May 02006 | TrackBack
Hey David, be sure to let me know if there is any of that voodoo-speak at Content 2.0. I'm hoping that both the speakers and the audience are of a calibre that will bypass such blether. Still, we must remain vigilant ;-)
BTW, are you planning to blog the conference live? If so, let us know as we need to arrange reserved seating for folks looking for wifi places.
Also, FYI, I've just posted the delegate list current as of last Friday 20th May.
You're too vigilant! And on a Sunday afternoon, too. (I'm starting to feel nostalgic for the days when you could write about someone's work safe in the knowledge that the chances of them reading it were a thousand to one.)
I won't be wi-fi-ing. I said to Zoe that I'd be available for stand-in facilitating or reporting on any sessions that needed it.
What is voodoo-speak about brands, and how can you spot it? Well, I've just come across this paragraph from John Hagel, as quoted on the Always On network:
The most powerful brands in the media business will be held by successful intermediaries that help to consistently improve return on attention for audiences. In the process, the nature of the brand promise will change in a profound way. It will be a massive opportunity for media companies that understand the shift in economic and competitive dynamics and that focus on the rebundling plays required to build these brands.
I read it once; I read it again. It's like reading Jacques Derrida or Guy Debord, with their hermetic use of self-reference and quasi-private terminology. To be fair, in the original, Hagel does provide a hyperlink that provides some more background to explain 'return on attention'. But 'rebundling plays'? I wonder who this language is addressed to. It doesn't communicate anything intelligible to me.