DJALCHEMI

Digital Film Distribution: mitigated success

BBC News tells the story of the first official launch of a feature film on the internet which apparently was a victim of its own success — or more precisely the success of its promotion — on its opening yesterday evening. "Overwhelming demand from the public to see the movie caused the site's streaming facility to crash."

The film is This is Not a Love Song, but whether or not it is working again now, I can't tell you because the site tells me "This is not Windows". Damn right. You have to have an operating system and application software from Microsoft, so the multiplex mentality is still present in essence if not in the practical details.